Time elements


When you publish audio content, it may not be heard for a while. Someone may discover it hours later, or perhaps the next day or week.  This calls for a different approach to time elements.

6999667955_d08e1c670b_m

Here are a few tips we give our newsroom, which can be applied across the board:

  • Avoid words like “today,” “tomorrow” and “yesterday” when possible.
  • If you can avoid or suppress a time element, do so. Gives your story a longer shelf life. (Instead of “The City Council debated Tuesday,” say “The City Council’s debating …” or “The City Council’s decided …” (depending on whether a decision was reached).
  • If you must use a time element, try to keep it out of the lead sentence. Make it an almost parenthetical aside to your story. (“Also at that meeting Tuesday, the mayor announced …”)

In other words: Ask yourself if the story will sound old, dated or wrong later that day or the next day. If so, adjust your tense, or lose the time element altogether.

(photo credit: Ryan Johnson, per Creative Commons licensing)

Search

Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Rivet
Resources
Monetization
Legal
Production
Software
News
Dos and Don'ts
Writing
Sports
Guest Blog
Hardware
Reporting
Content
Social Media
Talk Shows
Video Tutorial
Podcasting
Equipment
How-to
Interviews
Voice
Posts
{ "homeurl": "http://blog.rivetnewsradio.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 2, "imagewidth": 70, "imageheight": 70, "resultitemheight": "70px", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://blog.rivetnewsradio.com/wp-content/plugins/ajax-search-lite/img/default.jpg", "highlight": 0, "highlightwholewords": 0, "scrollToResults": 0, "resultareaclickable": 1, "defaultsearchtext": "", "autocomplete": { "enabled" : 1, "lang" : "en" }, "triggerontype": 1, "triggeronclick": 1, "redirectonclick": 0, "trigger_on_facet_change": 0, "settingsimagepos": "right", "hresultanimation": "fx-none", "vresultanimation": "fx-none", "hresulthidedesc": "1", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "iianimation": "1", "analytics": 0, "analyticsString": "ajax_search-{asl_term}" }
You Might Also Like

Recent Posts